Seeking Then
Founded in 2006 by Brandon Wade, Seeking was built on a core principle: honesty. From the start, we believed that clear, upfront communication about what you want in a relationship is the key to forming truly meaningful connections. Our pioneering approach resonated with millions, earning praise from leading publications like Vogue, The New York Times, The Wall Street Journal, Forbes, and Vanity Fair. That transparency is Seeking’s legacy. Its legacy of transparency laid the groundwork for our evolution—one that continues to honor our commitment to authenticity while redefining the modern art of dating.
Seeking Now
Seeking is the world’s leading luxury dating site, created for individuals who value ambition, clarity, and meaningful relationships. Originally launched as SeekingArrangement in 2006, Seeking has since evolved to meet the aspirations of a new generation—one that demands connection through shared values, refined tastes, and intentional living.
Seeking today is distinctly different from its original model. Sugar dating, financial arrangements, and “mutually beneficial” relationship structures are explicitly prohibited under Seeking’s community standards. Seeking is now designed exclusively for building genuine and aspirational partnerships.
Every connection on Seeking begins with intention. Our platform offers curated search tools, advanced filters, and profile standards that prioritize meaningful compatibility over endless swiping. Robust identity verification and fraud prevention systems safeguard the integrity of the community, ensuring members can focus on building connections with confidence and trust.
At Seeking, luxury is defined not only by success, but discernment. Here, authenticity, and emotional generosity are the true currencies of connection. Every interaction is an invitation to build a relationship that feels expansive—a relationship where aspirations are honored, not negotiated down.
The evolution of Seeking is about leaving the past behind and raising the standard for what it means to find the one.
Welcome to Seeking and a new era of dating.
A Message from Our Founder
Seeking.com is a family-owned, family-operated business.
Seeking, the dating website, itself stands for what my parents have taught me about love. My dad was a provider and a rock for our family, while my mother wanted to be spoiled and financially supported by the man she loves. My parents are still married to this day and in their journey of love, they raised two successful Ivy League-educated children (my sister and I), paid for our education, and even invested in our family startup, Seeking.
In a world full of superficial distractions, regular dating apps just didn’t work for me. When I launched Seeking, as SeekingArrangement, back in 2006, I did it to solve my dating issues and to find love. My experiences on Seeking taught me many important lessons about life and about who I am. I transformed from beast to prince and in 2020, my dream came true and I met my soulmate, princess, and my best friend on Seeking.
As of June 9, 2022, we are married forever. Seeking’s DNA is represented in the values that my parents taught me and showed me through example. This same value holds the key to happy relationships; the key to love.
You know what you want. Find it on Seeking.
Brandon Wade, Founder & CEO
